When Ole Kirk Christiansen founded his workshop in Billund, Denmark in 1932, he made wooden toys and furniture. His business was not very profitable and he struggled throughout the 1930s. In 1934, he shifted his focus on building toys and changed the name of his company to LEGO which is a contraction of the Danish words « leg godt » (play well).
The company grew into other Nordic countries in the 1960s. The company also created smaller bricks that were ideal for children with small hands and named it DUPLO in honor of the Latin word duplex (two-fold). This allowed children to create more intricate models.
In the 1970s, Lego began to introduce new features that would help its products stand out from the competition. For example, they added various faces to their minifigures. This made the characters appear more real and allowed them to show different facial expressions and emotions. The Lego Group also added wheels to its bricks, opening the possibility of building vehicles as well as other machines that move.
The next step was to introduce dedicated themes – systems within systems which allowed users to create a specific world or scenario. The company was able increase its brand’s recognition and draw younger customers. Additionally, the company increased production by opening factories in South Korea, Malaysia, and Brazil.
https://lego-x.com/2019/10/03/lego-and-a-leading-position-of-vdr
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